OBJECTIVE:
The goal was to develop a web experience that demonstrates how Travelport is redefining travel commerce and leading the way content is distributed in the industry through it's state of the art open platform. This platform opens new ways of selling, sharing, booking and providing travel content to the world.
The goal was to develop a web experience that demonstrates how Travelport is redefining travel commerce and leading the way content is distributed in the industry through it's state of the art open platform. This platform opens new ways of selling, sharing, booking and providing travel content to the world.
APPROACH:
Workshop to help determine the audience needs along with the correct message and content that is easy to understand. A web responsive mobile first experience that was built in drupal for easy administration and a component style guide for consistent design patterns.
Website: travelport.com
VALUE PROPOSITION FOR THE TRAVELPORT REDESIGN
A three day workshop was held with key stakeholders to help develop a value proposition that would resinate with the audience. We used the Value Proposition canvas to determine the wants, pains and needs for our customer personas (current customers, future customers and potential investors).
From the workshop we determined connections to help identify our value proposition moving forward.
THE VALUE PROPOSITION
BRINGING IT ALL TOGETHER
We developed an interactive story that speaks to all customer segments and shows the benefits that the Travelport Commerce Platform can bring as a partner.
We designed the experience with a "mobile first" approach.
Component based style guide for front end development. The guide serves as a tool box for branded styles and complex coded interactions that can easily be reused for other templates moving forward.
