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    Branding & advertising
Agency : Equancy
Located in the heart of Paris, at 100 Avenue des Champs-Elysées, By Atelier was created in September 2013. Its aim is to combine technology with luxury, a major challenge for the brand that is redefining the codes of modern luxury. It creates exceptional, innovative products for a new generation of customer seeking the complete Intelligent Luxury experience.
The By Atelier team is convinced that technology has become a veritable lifestyle. Customers should therefore be offered a new contemporary luxury experience in the form of exclusive products that enhance everyday life by making it more exciting, more interesting, more practical, more beautiful and indeed smarter.
By Atelier selects the best in smartphone technology: Apple iPhone and Samsung Galaxy, phones that have proved their reliability and success worldwide. We keep their technology but rethink their silhouette.
Every By Atelier smartphone represents hours of meticulous assembly of more than 400 specially crafted components.