What is a Creative Jam?
On September 12, we were invited to a Creative Jam in XYZ, a fun event for graphic and motion designers powered by Adobe. A Creative Jam is a unique two-part creative experience where design duos compete in a graphic battle using Adobe Creative Cloud, while local creative leaders share their creative process on stage in front of a large audience.
We were jammers in the Graphic Design category, competing with other artists such as X,Y and Z.
We opened our notebooks and started playing with the words, sketching concepts, layouts. At some point, Mike suggested something: "Why not destroying our canvas with a sword?". That was it. We would cut paper and use the pen to save the artwork and show that the pen is mightier than the sword. It was 5:30PM, we still had pleinty of time to work on the final artworks.
Our creative process
After sketching our ideas, we quickly jumped into Creative Cloud. We used Adobe Illustrator to create the logo. We also did the lettering in Illustrator and finalize the layout in Photoshop CC. Here are some screenshots of our work in progress, and pictures of us working.
This is a timelapse of all our stages to create the artwork in Photoshop CC:
Presentation on stage
After 3 hours of hard creative work, we went on stage with all the jammers to present our work. About 150 attendees discovered our creations. It was actually fun to discover the artworks produced by the other jammers. We really liked the work by team A, and the colors of team B's project. All the creations are posted on the official Creative Jam account on Behance. I invite you to follow this account.
Once on stage, we explained our creative process and showcased our creation. Now it's your turn to enjoy our artwork and let us know what you think:
To build this template, I've used artworks created during past Creative jams. The work on paper and ink has been created by Luis Mendo and Hideki Owa in Tokyo. The pyramid has been designed by Olivier Huard and NASC in Paris. The presenter on stage is Naim Sheriff in New York. The last video is an interview of Jon Da Costa and Florence Rampin, both art directors in Paris.