Hair Memory is an upcoming Vidal Sassoon innovation with a distinctly premium focus. The range helps hair ‘remember’ its ideal state, and is therefore easier to manage.

 

Our idea for the new line was to interpret transformation, visualizing how hair goes from disorder back to order. Our FMOT incorporates a series of white lines, constantly twisting and turning, morphing back to the original, optimal state.

 

This is what Hair Memory is: a journey back to perfection.