LOVIT T-SHIRT DESIGN CONTEST

Design (1)

t-shirt animal Tibetan antelope antelope memories Precious

Sketch - Background

This art work is mainly inspiring by Tibetan antelope. These beautiful creatures is kind of endangered and protected species of China, it reminds me the topic of love and protection.

Overall conceptual ideas taken from poker card, where the hidden four suits in the background is associated with the four elements, "spades, diamonds, hearts, clubs," and representing "peace, luck, wealth, wisdom and love" in our memory.

The background is set as undersea to conceive our memories is deep and not easily exposed. Film stripe with different item on top represent our memories. In life, we have a lot of thing or moment that wanted to remember, it could be a letter, a rose, or anything we treasure.

A combination of hot and cold colors to prominence the leading role of Tibetan antelope, with supporting role of memories aspect.

灵感由藏羚羊而来。
因为藏羚羊属于中国国家一级保护野生动物，联想到保护的意思。
我们人生也有很多想要保护的回忆，可能是一封信，可能是其他东西。
整体以扑克牌为设计概念，因为扑克牌的四个花色和回忆有着很大的关系，“黑桃，方块，红心，梅花 ”分别代表着 “和平，幸运，财富，智慧和爱情” 的意思，往往我们的回忆都与这四个元素有关，所以也把这四个花色隐藏在背景的设计里。
关于背景的设计是设定在海里，因为回忆如同在海里不轻易被揭露。而分割上下部分的，我使用了胶卷的设计，上面有不同的物品在上面，要表达出回忆的部分。
颜色方面采用了冷热色。
藏羚羊用热色，让大家第一眼就看到，但仔细看的话，就会看到冷色方面回忆的部分。