Rock-paper…, a multicultural and original café in Berlin located next to Modulor, Berlin’s creative mall, asked us to create its brand identity.
Rock-paper… is meant to be the location where visitors, workers, students and artists come together to work, relax, buy a snack or drink a coffee. We designed an identity that can evolve according to the different projects and media of communication. Two types of fonts — an elegant one and a warmer one that greets customers — can be combined with sticker elements, wording and the rock-paper-scissors game’s symbols to give the possibility to easily adapt the design to the client identity. (Identity, logotype, print, web, 2014 – 2017)