The goal of this project was to create a whole new company strategy, from brand identity to physical and digital products. So that is how kin was born, it’s a British brand aligned to the circular economy that manufactures hand tools for hobbyists and professionals.
In our culture of substitution, products are increasingly planned to be thrown away and get old fashioned in a short period, intensifying waste and environmental stress. Therefore Kin comes as an alternative for consumable goods, not only through the products that are made to last a lifetime, but also through the online platform, which enables users to find a new owner for their old stuff.
Users face many daily challenges when cycling in urban areas such as traffic, weather, injuries, pollution, mechanical failures, belongings to be carried, etc. There is a huge design opportunity in this field and products available on the market still don't address those problems effectively. So one of Kin products aims anyone who occasionally need to fix a bike, whether on the go, in a repair shop or at home.
Brunel University London, 2015