I've read all the books, several times. As an artist and a big fan I wanted to give an homage to the protagonist, his author Bernard Cornwell and the wonderful story. 
Uthred loves his lifeeven though it is hard and he loves ale. That's why it should be a beer concept. 
I hope there will be more books by Uthred ... my respect and thanks to the author.
First Cut ... 
The Story begins ...
The Package Design ...
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