BINGE a branding and UI/UX design project for an online late night delivery website.
The word "binge" means excessive eating or purging and that was the main idea behind the logo. The target audience were students, IT company and call centre employees in Bangalore. Midnight hunger pangs are a very common syndrome amongst most of these people and hence the idea of delivering food from chains like McDonalds, KFC, Dominoes and so on when everything else around is shut.
The branding aims to look approachable and friendly but giving the customer an idea of its USP that is delivering food from places that will otherwise be shut from around.
This was a group project and my team mates are :
Gnanaeshwar Srinivas
Anushka Motiani
Philip John
Binge Logo
Moodboard : Aiming to describe the initial idea of excess in the logo.
Initial Iterations : These iterations were based on my idea of excess along with a approachable and friendly look. But somewhere I thought that they did not quite illustrate the brand value very appropiately.
Typography : Google Web Font Roboto
Color Palette
Taskflows
Visual Display
