Grazia Magazine Published Advertorial Illustration
My final illustration frames from the animation and images that didn't make the cut -
Click HERE to access the short film via the Grazia Daily Site
Final animation frames - the look and feel of the final work is a collaborative effort between myself, Jelly London, and the client.
Clinique: What’s Your Line Campaign
Clinique wanted a softer, less graphic approach to support their makeup range launch. Amongst them the black eyeliner had to deliver a ‘sexy yet sophisticated look’
Hand drawn line work and scanned watercolour paint expressions were used to produce animations and static advertorials.
Referencing classic 50’s cinema our character is introduced applying eyeliner in the back of a car. The story moves through an elegant backdrop of muted colour splashes for a delicately fashionable style that drove the brands, ‘clean, direct and iconic’ message.
The animations directed new customers to subscribe and compete for prizes which dramatically extended their online presence.
ine.
