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    coffee shop in Wanganui, New Zealand
Cactus Creme Cafe
Identity system for Cactus Creme Cafe, one of the most well-known coffee shop in Wanganui. The project consists the creation of the logo, menu, business card, loyalty card, carry bag and food label. The focus of the brand identity is to bring warm and cozy environment.

Business card
The color palette embraces warm tones which speak to the cozy environment and the appetizing signifiers.
Display menu and takeaway menu

The background sands texture makes one feel like they are sitting in a cafe that is located in a desert, a cafe that can make them feel good when they are so thirsty.
menu back
food label
Paper lunch bags

The most popular dishes and beverages of the cafe are niftily printed on both side of the bags for consumers to carry out.