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    Yangcu is a brand that aims to spread the culture of a group of people forgotten by history: the Montagnards-Degar. This brand wants to reach thi… Read More
    Yangcu is a brand that aims to spread the culture of a group of people forgotten by history: the Montagnards-Degar. This brand wants to reach this objective telling different aspects of this culture in different areas, from fashion to street food to customized goods. This project was designed for a thesis course at Politecnico di Milano. Read Less
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Yangcu is a brand that aims to spread Degar's culture. The Degar are a population that lives in Vietnam, but they are going extinct. With this in mind, we designed a brand that operates in various fields, from fashion to street food, to personalized merchandise.
The project is articulated in three parts:
• Yangcu Cafè, where it's possible to consume food and beverages straight from the Degar's land
• Fashion runways, where Degar artisans can express their art
• Online website and store, where people can discover the Yangcu brand and buy personalized goods
We also developed a tool in Processing that lets the user choose his Yangcu pattern, in order to customize his own t-shirt. You can see it in the video below.