In 2015, Coors Light launched their touring music program- Soundtrack. Partnering with TouchTunes, we brought the Soundtrack experience to jukeboxes and cell-phones across the country. Giving consumers access to free music credits, the Soundtrack DJ collective, #CLreFRESH exclusive playlists and a refreshing tour through hip-hop's influential sounds, all at the tip of their fingers.

 

MediaPost Digital OOH Awards: Best Digital Based Platform & Best Restaurant/ QSR Execution

 

Creative Team: Mark Graham, Lauren Ingram, Schylerr Gilmore & Shawn Gadley