It's an important fact that most accidents in Canberra are actually low-speed collisions. It's also important that these result in significant, life-changing injuries for many Canberrans.
As such, they are also a key factor in rising insurance premiums.
This campaign was about reducing the rate of tailgating in Canberra and the insight was that people responded better to personal impact messaging. By sharing stories of Canberrans who had been impacted by ongoing injuries sustained in low-speed accidents, we would get people to think twice about tailgaiting.
