Brad Hill's profile

Baskin Robbins - "Scream for Ice Cream"

This app provides a unique experience for users to communicate with their friends and interact with Baskin Robbins. I created it as a spec work project in December 2014.
The home page gives the user four options: “I Scream”, “You Scream”, “We Scream”, and tapping the logo will send the user to a Baskin Robbins’ locator and contact info.
“You Scream” provides the user a way to send screams to friends. Once a scream style is selected, friends using the Baskin Robbins app will receive a notification from their friends with a scream attached.
Each scream sent and received will receive points that can be used for discounts on ice cream.
“I Scream” prompts the user what he or she is screaming for. The text box would display some examples.
After the user inputs his or her reason to scream, a decimeter screen will appear to record the user’s scream. The louder the scream the greater the reward.
Once the screams have been let out, the app suggests a Baskin Robbins flavor to satisfy the user’s screaming and shouting. The user is then given a discount to the store.
Baskin Robbins - "Scream for Ice Cream"
Published:

Baskin Robbins - "Scream for Ice Cream"

I love ice cream and thought this would be a fun app to get brand interaction with Baskin Robbins.

Published: