California Lottery Super Lotto "Match None" TV and radio campaign.
Sure, all of us dream about what we'd do if we won the lottery. But most of us know that we have a better chance of being struck by lightning versus actually winning a jackpot. So Super Lotto created a game just for the losers. The people who simply aren't very good at games. A second chance at a dream, and all you had to do was not match any numbers on your lottery ticket.
"Hoop Dreams" TV :30
"Ducks" TV :30
"Hoop Dreams" Radio :60