We believe in telling real stories through real people. 

 

With this in mind we are running a Facebook campaign for Guardian Singapore. This campaign aims to change perceptions of Guardian as a place to work.

 

Initial results are as follows:

 

Outreach: +600,000

Engagement: +9000 individuals engaged with the campaign

Website visits: +7000

Conversion to Engagement: 1.33% (average engagement rate on Facebook: 0.5 – 0.99%)

Increase in applications: In just 1 month applications have increased by 4 times!

 

Below are some of the images we are using for this project.  

 

Creative direction: Marielle Reussink

Copywriting and editing: Khairi Saleh, Ervin Liu, Martin Yong, Marielle Reussink

Photography: Terry

Image editing: Richard