T E L C E L / A b i e r t o M e x i c a n o
During the Mexican Tennis Open, Telcel and Sony join forces to create a single space for attendees of the event during the week. It is a 15m x 15m x 9m stand that has different areas like a shooting cabin, resting area, lounge, kids, among others.
The launch of the waterproof cell phone SONY Z1 gives the concept and shape to the space. The shape is an abstraction of the light refraction; we wanted visitors to feel underwater.
This project was carried out in collaboration with the Advertising Agency Makken.