• Add to Collection
  • About

    About

    Visual design of Index Universe Analytics product created to help financial advisors analyze, compare, and select the best ETFs for their investm… Read More
    Visual design of Index Universe Analytics product created to help financial advisors analyze, compare, and select the best ETFs for their investment strategy. Users are able to research data points and evaluations on every ETF in the market. The product also offers deep analysis of ETFs, helping investors identify the best funds in more than 400 categories, drawn from traditional asset classes such as equities and fixed income as well as commodities, currencies and more. I also built out a corporate identity system based on the company’s existing logo. This comprised developing a color palette, selecting corporate typefaces, designing supporting graphics, defining data visualization guidelines, and creating a style guide. In addition I designed corporate collateral and marking materials. Read Less
    Published:

IU Analytics Product, 
Visual Design & Branding

The IU (Index Universe) ETF Analytics product is an institutional-caliber research tool that provides complete ratings, rankings, and analysis of every ETF in the market. It provides the broadest and deepest coverage of ETFs available. The product was created to help financial professionals research, analyze, compare, and select the best ETFs for their investment strategy in more than 400 categories. 

I joined Index Universe at the beginning of 2011 to work on the visual design of their ETF Analytics product that was in development. While working on the design I collaborated with the financial analysts, the product manager, and the development team. In addition to the product’s visual design, I built out the company’s corporate identity system based on their existing logo, and developed their marketing materials. Data visualization guidelines and a corporate style guide were created to ensure consistent branding.


IU Analytics Product



“We built ETF Analytics because we kept hearing from advisors that they were confused by their ETF choices and weren’t satisfied with existing analytics solutions. They needed a fast, thorough and reliable way to choose ETFs. This is it.”
—Matt Hougan, President of ETF Analytics





“This product provides professional investors with the tools they need to choose the best ETFs for their clients... With more than 1,500 ETFs on the market, making that choice is not easy, and the differences between similar-looking funds are often enormous."
—Jim Wiandt, Founder & CEO




sample pages from a downloadable printed report



style guide


corporate collateral 




screen saver




white paper




handout explaining product features



CREATIVE DIRECTOR
IndexUniverse
Art Direction, Visual Design
Jeannine Gaubert Pamoukdjian

(Project date: 2011-2012)