"History is written by the great" is a series of advertising posters that promote the Parmigiano Reggiano Vacche Rosse to foreign countries.
Parmigiano-Reggiano is one of the most ancient and rich cheese ever known. It is produced nowadays substantially as eight centuries ago: same ingredients, same production process, same handcrafted care. Parmigiano-Reggiano is a cheese totally natural, known in the world as “King of cheeses” for its particular productive, nutritional and organoleptic characteristics.
Parmigiano-Reggiano is one of the most ancient and rich cheese ever known. It is produced nowadays substantially as eight centuries ago: same ingredients, same production process, same handcrafted care. Parmigiano-Reggiano is a cheese totally natural, known in the world as “King of cheeses” for its particular productive, nutritional and organoleptic characteristics.
The target of the four posters created are France, England, Germany and USA, but the concept is easly applicable to a lot of other countries.
[It was a school project, so I didn't bother to translate the body copy into French and German.]
In the Red Cows milk there is a variation of the casein, the essential protein in the process of transforming the milk in cheese, that guarantees a better aptitude for the cheese to a long ageing, with a consequent better digestibility.
The result is a cheese that, despite the long ageing, has a sweet, delicate and persistent taste. Moreover, also the organoleptic features are different. Characteristic is the straw yellow colour, the elasticity of the grain, the strong but delicate aroma even after 30 months of ageing.
