Opening a door is one of the most frightening things that one can do: it demands real braveness and boldness to decide to be exposed to the unknown that lays behind the door itself. It's an attitude for the adventurous and audacious, and only those can live and feel the real gain of that state of mind.

This is an academic work about a new fictional Renault Twingo model - the Twingo Trip. The Twingo Trip is a car for the adventurous portuguese youth, the new working class or university students looking for their first car, the young urban people that cannot pass the amazing natural and exciting gateways that they can enjoy around the city on their spare time - Twingo Trip is the proper way to do it.

The briefing for this project was directly handed by the Marketing Director of Renault Portugal with a two week deadline. My “agency” was responsible for strategy, conceptualization, creative thinking, copywriting and graphic layout.

Headline: "Open doors to adventure"

Body: "You wake up, you open the room's door, the living room's, the house's, the university's or the elevator's door. But you know that there is only one that can take you to a whole new world. Open a new door in your life with Twingo Trip."