We jewelry is a project created by two best friends. They make not just ordinary jewelry, but jewelry for couples: friends, lovers, mothers and daughters.
This project is about unbreakable ties between two people.
While thinking about the brand name, we remembered the great love story of Edward Windsor and Wallis Simpson. Edward gave up the throne of England for the love of a woman that the monarchy would not make a queen. Wallis and Edward had a nickname W.E. (for the first letters of their names).
This gave us the idea that "We" is a couple itself. A couple of letters that means "couple" together.
The idea of the identity is that "We" is a couple. A couple of letters and a couple of loving people.
They will never part. And their relationships are full of meaning.
3D visualization by Pavel Gubin
