PACKAGING PROJECT
cranberry vodka bottle design & user-centered approach
Brrr combines two great Quebec products, vodka and cranberries. The playful packaging is actually a coat made of cranberry concentrate blisters. As vodka is usually in a freezer, it allows the user to pop the blisters in a glass for a brisk cold cocktail. The zipped cranberry wrap also suggests a quilted coat, evocative of our northern climate.
Merci!
This project received The Packplay Best of the Show Award.
