In line with a unique action, twenty international artists design the passenger door body panels of the smart forfour. During this years' BREAD & butter fashion exhibition smart places those twenty vehicles as a VIP shuttle on the streets. It is a unique art installation in an urban space with works of Lolo from Buenos Aires or Sosaku Miyazaki from Tokyo and other aspiring international artists.
"This engagement is part of the partnership between the Bread & Butter and smart. We are convinced that this performance, themed urban creativity, underlines the innovative character of the fashion fair", states Anders Sundt Jensen, Marketing- and Sales Director at smart. For the third time already, smart is the official automobile sponsor of the fair that takes place in Barcelona from the 05-07 of July and in Berlin from the 14-16 of July.
The artists have been selected in cooperation with the spanish trend magazine Rojo. Rojo is an international art magazine based in Barcelona. It stands for the authenticity of the selection and review of contemporary artists. Besides the live installation of the artworks as VIP Shuttle, a 10.000 copies special edition of the magazine is released the 4th of July under the name "smart - drive me". Furthermore the artworks can also be viewed in selected european galeries.
With this activity and the BREAD & butter sponsoring smart underlines its position as an urban brand for automotive lifestyle.
"This engagement is part of the partnership between the Bread & Butter and smart. We are convinced that this performance, themed urban creativity, underlines the innovative character of the fashion fair", states Anders Sundt Jensen, Marketing- and Sales Director at smart. For the third time already, smart is the official automobile sponsor of the fair that takes place in Barcelona from the 05-07 of July and in Berlin from the 14-16 of July.
The artists have been selected in cooperation with the spanish trend magazine Rojo. Rojo is an international art magazine based in Barcelona. It stands for the authenticity of the selection and review of contemporary artists. Besides the live installation of the artworks as VIP Shuttle, a 10.000 copies special edition of the magazine is released the 4th of July under the name "smart - drive me". Furthermore the artworks can also be viewed in selected european galeries.
With this activity and the BREAD & butter sponsoring smart underlines its position as an urban brand for automotive lifestyle.
Photo by Javier Tles
