The main objective of this campaign is to invite the audience to experience 961 by spreading craft beer culture, and to properly define the niche that 961 caters to.
Brand signature:
"IT'S ALL ABOUT BEER"
_
CORPORATE MESSAGE
Refreshing as it may be, 961 is not a beer you drink just to quench your thirst, it's a beer you drink because you fancy it. In other words drinking 961 should be a reflection not a reflex.
_
Know Your Beer
These press ads aim to enlighten the audience on what beer is made of with a twist. Understanding the role and the process involving each ingredient will help the consumer better appreciate quality beer.
_
Craft Beer 101
These press ads explain the concept behind the microbrew-osophy that 961 follows, how it works, what makes it tick.
_
Aromas
Aromas
The consumer is invited to leave his comfort zone and discover hidden aromas in the wide beer range of 961.
The consumer is asked to challenge his taste buds because the strong pronounced flavors offered by 961 are an acquiered taste and might confuse a person used to drinking yellow fizzy beer.
The consumer is asked to challenge his taste buds because the strong pronounced flavors offered by 961 are an acquiered taste and might confuse a person used to drinking yellow fizzy beer.
_
SHELF WOBBLERS
961 speaks to the consumer where the competition goes silent, giving him tips on beer and food pairings in the food aisl of the supermarket instead of the beer aisle.
_
World Cup
A losing team will disappoint its fans during the world cup, so do not make that disappointment double, grab a 961 its taste won’t disappoint.
World Cup
A losing team will disappoint its fans during the world cup, so do not make that disappointment double, grab a 961 its taste won’t disappoint.