The STORE.
Concept development
THE STORE W10,40m x L11,25m x H2,96m, four walls, floor and a ceiling, 35m3 filled with oxygen and dreams. THE STORE grasps things people love and puts them together in the net of its concepts. THE STORE thinks in colours that don't yet exist, and creates forms that don’t limit. Come inside. Get caught in By AMFI.
With this concept the 15 creative brains behind By AMFI draw a connection to the growing crowd of young designers that are interwoven with By AMFI. Such as the 'ecstatic surface designers' Pinar & Viola, whose Credit Card Collection brings on the current bold look through which we throw a cheeky Hi to the Amsterdam fashion, culture and art scene. The net of 15 lines assembles talents, products and concepts to buy.
With this concept the 15 creative brains behind By AMFI draw a connection to the growing crowd of young designers that are interwoven with By AMFI. Such as the 'ecstatic surface designers' Pinar & Viola, whose Credit Card Collection brings on the current bold look through which we throw a cheeky Hi to the Amsterdam fashion, culture and art scene. The net of 15 lines assembles talents, products and concepts to buy.
