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    Sun-kissed by Blossom Hill. Everyone wants to feel sun-kissed. Dappled sunlight. A warm breeze. We all know how that feels. Blossom Hills Sun-ki… Read More
    Sun-kissed by Blossom Hill. Everyone wants to feel sun-kissed. Dappled sunlight. A warm breeze. We all know how that feels. Blossom Hills Sun-kissed range had a great name. But it wasn't connecting to their consumers. We took a fresh approach to the design by putting people right in that deliciously warm moment. We didn't just want to talk about the sun, we wanted people to be able to take a bit of the sun home with them and so we created a distinctive dappled sunlight effect right on the supermarket shelf. You can't feel sun-kissed in the shade. One of Blossom Hills biggest obstacles was that their consumers simply couldn't see the bottle. We wanted to capture the 'essence' of sun-kissed with a design that shone from the shelf. Literally. Swapping the expected colours on the packs, each now shines down the aisle. Read Less
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