Nebny Foundation
Name and Identity
Name and Identity
Nebny Foundation is a post-revolution charity foundation that came to life as a result of an activist named Jawad Nabulsy losing an eye in the protests. He wanted to build an entity that would help rebuild Egypt to become a better place for the underprivileged.
Our task was to come up with a strong name that would be easily read in and remembered in both arabic and english since the foundation was going to be multinational.
The name "Nebny" means building, but in a group sense not an individualistic sense, and also it comes from a collective sense, not an authoritarian or patronizing sense, thus making it more of a sincere notion of togetherness rather than an order.
The visual identity was inspired by the arabesque geometry, the colors signify diversity, friendliness and optimism.
Our task was to come up with a strong name that would be easily read in and remembered in both arabic and english since the foundation was going to be multinational.
The name "Nebny" means building, but in a group sense not an individualistic sense, and also it comes from a collective sense, not an authoritarian or patronizing sense, thus making it more of a sincere notion of togetherness rather than an order.
The visual identity was inspired by the arabesque geometry, the colors signify diversity, friendliness and optimism.
