THE BRIEF
Develop a name, brand identity and international launch campaign for a new luxury residential resort and Greg Norman golf course, nestled just below the Illawarra escarpment an hour south of Sydney.
THE SOLUTION
The brandmark nods to the traditions of golfing and membership, balanced by a contemporary, luxurious design language that celebrates the unique position of this development – set up high and surrounded by the beauty and colours of the Australian bush, with dramatic views over the nearby lakes and ocean. Targeting local and Chinese audiences, we set out to capture the location's diversity and the promise of a lifestyle that offers the best of everything.
WHAT WE DID
- Brand Naming
- Brand Identity
- Brand Videos
- Photography
- Advertising Templates
TEAM:
Creative Direction: Brad Stevens
Design: Brad Stevens, Jordan Stokes, Jacqueline Waszkiewicz
Photography: Stephen Ward Tim Jones
Video & Motion Design: Content Kitchen
Production: Chee Productions
