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    Our cooperation with one of the most successful Polish company on a market started with sharing the common values. Among others we chose Freedom … Read More
    Our cooperation with one of the most successful Polish company on a market started with sharing the common values. Among others we chose Freedom as the most important one, and use that as a core of every aspect of the campaign we created. We were responsible for an overall strategy of the brand. We created 6 TVC which have been divided into two phases - image and product campaign. The communication strategy was to build VOX brand image as an expert in the creation and arrangement of space according to our needs. Read Less
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Our cooperation with one of the most successful Polish company on a market started with sharing the common values. Among others we chose Freedom as the most important one, and use that as a core of every aspect of the campaign we created. We were responsible for an overall strategy of the brand. We created 6 TVC which have been divided into two phases - image and product campaign. The communication strategy was to build VOX brand image as an expert in the creation and arrangement of space according to our needs.
We started with the image campaign and created two spots. Casting was our priority - we wanted to show real emotions and we looked for people with real stories. Successfully, we found all characters. These great people are: Szymon Urbanowicz, a genius, 6 year old drummer, Mr. Eryk Kulm, a well known jazz drummer awarded by the Polish Minister of Culture for his music achievements and Miss Emilia Biała, a world vice-champion, and 8 national record-holder in freediving. All of these amazing people’s passion started to develop in a very young age, what makes them a perfect fit to the roles and campaign design.
We have created four more TVC - two 30s and two 15s films. The campaign is conducted in television,
local radio stations, on Internet and in VOX showrooms.
Client: VOX
Agency: Ars Thanea / SYZYGY Warsaw

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Senior Creative: Wojciech Łebski
Strategy Director: Roman Łoziński
Executive Creative Director: Piotr Jaworowski
Account Manager: Marta Krzemińska
Design: Michał Jakubowski
Business Unit Director: Marta Piotrzkowska
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Director / DOP: Marysia & Kazik Zbąscy
Music: Atanas Valkov
Production: GraffitiFilms
Producer: Szymon Gruszecki
Project Manager: Kasia Macioł
Set designer: Alicja Olak
Costumes designer: Anna Sikorska
Postproduction: Lunapark
Online: Irek Grzyb
Grading: Frederick van Eeden
Sound: Ucho Studio, Krzysztof Wisniewski, Tomasz Baprawski

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Cast
Drummer 1: Eryk Kulm
Drummer 2: Szymon Urbanowicz
Freediver: Emilia Biała