Looking for speaking directly with a fast growing mass of Brazilian customers Brazil, Calvin Klein made the decision of creating their social channels in Portuguese in mid-2014 - and the brand approached Cherry Plus for management and strategy of those platforms.
 
From its beggining in May up until September/14, I performed as the digital editor of @calvinkleinbrasil's networks (Instagram + Facebook - the latter connected to the global page).
 
The label has a very strict brand guideline to follow the worldwide standard, so we had to analyze the best way to match their voice with the audience. Therefore, the content mixes the current campaigns (all fashion sub-brands and fragances) + the on going My Calvins campaign + special events + celebrity apperances + exclusive editorials + classic campaigns on TBT moments.
@calvinkleinbrasil
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@calvinkleinbrasil

Digital brand adaptation for social media platforms
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