I was commissioned to create the basic branding for print and digital purposes of "Me Voy De Finde" (To take a weekend off), a vacation rental pool website similar to Airbnb but focused on Dominican Republic market. My design was inspired in the classic mix colored Volkswagen Bettle, "Cepillos" or "Vochos", as they are commonly named in the island and Mexico city. Vochos are popular as taxi cabs and fun to drive vehicle. In latin countries they serve for car pooling as well.
www.mevoydefinde.com.do
A Mexican "Vocho" (Volkswagen Beetle).
The brand was meant to be playful from the start. A bright color mix for web, print and social media purposes.
