With all proceeds donated to the Michael J. Fox Foundation and its fight against Parkinson's Disease, Nike auctioned 1,500 pairs of the iconic Air MAG (from Back to the Future II) over 10 days in September. As part of the campaign, W+K approached us with a concept to showcase the shoe and track the buzz around its release. Collaborating on the structure and design of the site, we built a smooth Flash (for the transparency-layered videos) / HTML hybrid that provides a rich desktop experience to go along with a seamless mobile/tablet solution. Meanwhile, a custom content management system allows for immediate updates of the most hyped and relevant coverage of the engagement. Keep an eye out for some heavy Easter eggs (hit the dashboard at the top left) to unlock date-specific video content.