THE CREATIVE PACK | Designer: Heather Varano
Category: Packaging | Awards: American Graphic Design Awards
The Everyday Paper range consists of paper towels, bathroom tissue, napkins, and facial tissues. The design was carefully crafted to be approachable while still pushing the boundaries for a product with value tiering. The bold typographic treatment and hip color palette makes a powerful statement on shelf – it reminds consumers that products can be affordable and desirable. Adding the phrase ‘everyday’ to the product title instantly heightened the value of this otherwise generic product.
