For Eddy Betty, Fashion is his playground. After years of drowning himself in serious matters of haute couture, now Eddy has come up with something more playful and fun, totally different to his haute couture offerings. 
 
Edbe (read e-d-b) reflects freedom of expression and young and fresh nuance through its unique and asymmetric cuttings.

The idea behind this proposal is to not only to show edbe as an approachable - ready to wear brand, but also to be Eddy's playground. The clean and minimalistic design will react differently to every collection.
 
Photography by Rio Prasetia.