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    BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow-recipes, and helpful tips and tricks … Read More
    BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow-recipes, and helpful tips and tricks for customers to create delicious baked goods at home. The logo design takes into account the full user experience as they receive a new box delivered to their door each month by taking inspiration from vintage Italian postage stamps and the classic red and blue color palette of air-mail envelopes. The custom-lettered wordmark is currently being expanded into a fully-functional display typeface for use in collateral design. Read Less
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BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow recipes, and helpful tips and tricks for customers to create delicious baked goods at home every month.
 
BakeCraft founder and pastry chef Gabriella Pullano is a first-generation Italian-American and grew up receiving letters from family members in Italy. This piece of personal history was the “golden nugget” upon which the branding is built. It leverages the user experience of excitedly checking the mail for each month’s package, and is a contemporary take on vintage Italian postage and the primary red-and-blue color palette of the air-mail envelopes of Gabriella’s youth.