For 2012, we launched a direct marketing action to connect with Human Resources Managers. We created a character, the HR Castaway, to make the managers asociate with him and his problems, and how Savia can save them.
Campaign process
Video Sent
Letter Sent
Wich indicated to visit the website with the video and presentation
Results
84% of targeted people opened the website
77% of campaing awareness (¿Can you tell me a direct marketing campaign that you recieved in the last 2 months?)
58% of brand awareness (¿Do you know a human resources software provider?)
8% of targeted people become leads
