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    Identity package and business collateral for Insight Wealth Strategies financial planning. • Logo Design • Letterhead ( 2/0 on 24# Capitol Bond… Read More
    Identity package and business collateral for Insight Wealth Strategies financial planning. • Logo Design • Letterhead ( 2/0 on 24# Capitol Bond laser) • Envelopes (2/0 on #10 Business, Capitol Bond) • Business Cards (2/1 on 100# Card Stock) • Brochure (4/4, double-sided, full-bleed Legal with custom double-tabbed, peekaboo fold) Read Less
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SUMMARY
Corporate identity and collateral for Insight Wealth Strategies financial planning group.
 
PROBLEM
Insight Wealth Strategies is a recent entry into the world of financial planning. They need to establish a compelling identity and business collateral system that sets them apart and positions their brand as a leader in the field, as well as a brochure highlighting their process, services and planning intitiative.
 
SOLUTION
A subtle and mature identity that conveys a sense of dignity when applied to the company branding.  The brochure hints at the mountain peaks suggested by the logomark and incorporates a unique double-tabbed fold to outline the process and services offered by Insight Wealth Strategies while ashering to the technical constraints demanded by the corporate usage guidelines.
 
TOOLS
Adobe Illustrator (logo and illustration)
Adobe InDesign (layout)
Adobe Photoshop (mockups and presentation)
 
Logo development process overview and application.
Early sketches and concept exploration before the project ultimately moved in a different direction.
"Mountain Peak" brochure highlights the firm's products and services as well as provides a snapshot of the client profile.