A great project we worked on where we had to do a full re-brand of the Irish Craft Beer Festival. We took an established brand and look and created something more modern, interesting and, most importantly, Irish and craft beer related.
Two versions of the logo were created (upright bottle and horizontal bottle) to be used depending on requirements. Along wit the logo we created a new digital and print campaign which was based purely around the new brand and nothing else, to highlight how much the event has grown. The digital ads were put up on the websites like Journal, Sky, Boards, Hot Press, etc. while the printed ads were used everywhere from Hot Press magazines to billboards around Dublin and Luas.
We also re-worked their new website. It was being developed by a bad quality foreign developer so we took it over last second and brought it to the next level in a very short period of time that was left before the launch.
The event turned out to be a great success with an unexpectedly high attendance.