Claudia was given a brief to design a new promotional character for The Light and Dark Character Design Competition. The character needed to be able to depict both 'light' and 'dark' emotions to be in line with the competitions overall theme.

 

We really wanted to push the envelope and craft a character which was very different from the previous year's promo character. 

 

Claudia did a fanastic job to explore several character archetypes in a very short period of time, respond to feedback and polish the final character poses. 

 

This character adorned a nationwide campaign in print and online.

 

I had the pleasure of art directing this project.

 

Gene Harris