One 5 is a health food store & smoothie bar. The upcoming store required a strong identity including a brand name. The design solution aims to motivate and invigorate the thinking of the viewer, as well as, boldly and actively representing organic produce and a healthy lifestyle. The logo possesses an organic feel, while emanating a sense of health, positivity and modernity. Applications included a drink label, drink cards, store signange, shopping bag and alternative logos for versatility.