Work.com print and radio campaign.
Perhaps somewhat ahead of its time, work.com was a collaboration between Dow Jones and Excite @ Home. It was a personalized business site that would aggregate news and information pertinent to your job. Think of it as a personalized Google page, before there was a personalized Google page.
Inspired by Russian collectivism, the campaign actually turned that concept on its head by saying that you could take control of your business environment and make it work for you, rather than simply working for the good of the masses.
Work.com "Business Minute" Radio :60
Work.com "Technology Update" Radio :60