One in a series of four print ads highlighting the degredation of national infrastructure and its importance to Ohio farmers. Campaign is designed to look like a torn page of the magazine the ad appears in. The campaign headline "We're helping you write a better end to this story" explains the concept to the reader. Campaign also had four supporting radio ads that echoed the print ads.
AGENCY: FLM+
CLIENT: Ohio Soybean
CREATIVE DIRECTOR (graphics): David Dickey
ART DIRECTOR: Lydia Lee
CREATIVE DIRECTOR (graphics): David Dickey
ART DIRECTOR: Lydia Lee
