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    Print campaign for Nortel Networks.
    Published:
Nortel Networks print campaign.
Although they were a multi-billion dollar company, very few people knew about Northern Telecom or what they did. This campaign re-branded and transformed Northern Telecom into Nortel Networks by using visual metaphors for networks. A crossword puzzle highlighted network solutions, a chain link fence highlighted network security, and the intricate pattern of Mayan art represented Mexico's first fiber optic network.