Problem – Working within the limitations of TED talks, try to come up with and create dynamic branding for the TEDxUniversityofEdinburgh talk titled “Thinking in Abundance”

Solution – Working with two other graphic designers and an illustrator we each came up with ideas to best represent the name of the event. From there we worked to refine and make the graphics into a cohesive and prominent aspect of the branding. Using the idea that students usually are thinking in abundance we decided to create a head and icons to represent as many of the different subjects within the university as possible. Using the head as the nucleus we had the icons orbiting around it. That idea and theme was carried out throughout the event by way of animations, directional posters, t-shirts/hoodies, and the event program itself.

In addition to using the head and the icons as the main theme and branding, the idea came up to create secondary posters that showcased graduates of the university who have definitely thought in abundance. Creating portraits of them out of some of their most famous works. These secondary posters where used to create buzz and interest in the Live Stream that was happening during the conference as well.

Ben Shmilovitz – Graphic Designer

Rachel Hill – Illustrator

Rebecca Archer – Graphic Designer