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    The project was created for an international competition between Gosia Walec and Sylvia Markowska. The aim of which was to create a logotype and … Read More
    The project was created for an international competition between Gosia Walec and Sylvia Markowska. The aim of which was to create a logotype and promotional materials as well as posters for the coming events. The logotype is the result of a thorough analysis of the requirements and the guidelines presented by the competition organizer. It had to refer to the architecture, character of the building, its history and uniqueness. The tone of media was supposed to be light while the graphic design was to show, in a witty and sophisticated manner, references to the historical associations with the Central Railway Station. The logotype consists of two inseparable elements: the circle and the “crown “, the later perfectly reflecting the shape so characteristic to the building’s roof. The circle is the focal point commonly used for marking railway stations on maps. The roof reminds of a “crown”, with a light dose of humour, it is meant to emphasize the uniqueness of the station, its rank and prestige as the symbol of the capital, the queen of all the stations - the Warsaw Central Station. Moreover, the circle also has a deeper meaning. It ties in to the story and the name which was given to the station by a Swiss architecture critic and art historian Werner Huber describing it as “pearls on the rails”, hence the circular shape. The colour used perfectly matches the colour of the architecture of the station. It is a fresh, clean colour used in certain standards . The logotype is simple and modern, easily falls into memory. The logo that is adequate for that and only that station and not for a thousand others, because the symbol of the capital deserves special distinction. Read Less
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