Integrated campaign with augmented reality component featured in WIRED's 20th Anniversary issue
Augmented reality brought the print ad to life, unfreezing the face just long enough
to advise viewers to go with AVI-SPL as their AV integrator
to advise viewers to go with AVI-SPL as their AV integrator
Print imagery captures the "Oh crap, our feed just froze." moments, while the copy focuses on AVI-SPL as the solution to bad AV installations.
Pre-roll ads further illustrated the pain points associated with choosing the wrong AV integrator