Fiat 500 - Yacht | Project developed for Leo Burnett Italy
Positioning a small and cheap car as a luxury status symbol.
Cannes Lions 2014: Bronze
Epica Award 2014: Silver
ADCI Awards 2014: Gold
Epica Award 2014: Silver
ADCI Awards 2014: Gold
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Fiat 500 Cult - Yacht
Fiat 500 Cult - Yacht
Published:
Fiat 500 Cult - Yacht
Positioning a small and cheap car as a luxury status symbol
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