The Brief: was to create awareness & position Club 07 (Tanzania) as a unisex Vodka & direct it to the mainstream consumer, considering that the brand is not that popular compared to the competition - EABL's Smirnoff and TBL's Savannah. Target audience Unisex 22-30 years old - Cool, Urban, confident and edgy!
Awareness option 1: Talked about what the brand is, what its made of and the price at which you get it.
Awareness option 2: Talked about the brand's flavour, highligting this fact as an added value to the brand
(compared to the competition)
Positioning sample ad: Tied the brand to Music and other youth engaging activities to push brand engagement and sales. This was accompanied by a strategy on Awareness, Positioning, Living with the brand, adjustments in company destribution channels. On roll out plan, proposed social media channels + events to create a buzz around the brand evening after the seemingly not so sucessful launch.
