In 2012 India's leading wine producers, Grover & Zampa approached Lemon Design to work on the merger of their brands into Grover Zampa.
The challenge was that the new brand needs to reflect the history and heritage of these individual brands as one and yet stand out as two brands in their product portfolio which were already recognized in the market. The solution was a flexible system with a set of identities with identical visual language and texture.
The scope of work later expanded into their product branding & packaging, brand communication, event branding, environmental, digital and experience design.
